The amount of digital data we consume daily can often feel overwhelming. More data is coming at us than ever before in the form of emails, text messages, and social media feeds. With such an avalanche ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Neej Gore, chief data officer of Zeta ...

There are three components of an agile customer data strategy that will ensure you are set up for success both now and into the future. We are continually reminded of how quickly the world, our ...

Dealing with data warehouses, data marts, and even data lakes, can be awkward in an agile environment. While adding a single metric onto a dashboard can be very natural, no one builds a dimension ...

What is standing in the way of adopting a proactive Data Governance posture? Data teams can be stretched thin – if your Data Governance initiatives are stalled out because of a lack of resources or ...

Are you ready to leave omnichannel behind? Four out of five pharma leaders surveyed in 2024 reported minimal or no impact on customer engagement from omnichannel strategies, leaving many frustrated ...

The U.S. Digital Service regularly makes headlines for trying to transplant a Silicon Valley ethos into the federal workforce. Now the Office of Federal Procurement Policy is trying something similar ...

The successful but anticlimactic launch of the website housing the federal spending data may have also created a blueprint for other modernization projects. “I can't speak highly enough about the ...

In the age of information overload, critical thinking and agile work have become increasingly significant for startups to navigate through the noise to make informed decisions. Effective decision ...

Like any insurance company, Sompo Asia, which provides non-life property and casualty insurance, has a treasure trove of data from multiple sources that it analyses to make business decisions. But ...