Apple’s big pitch for the iPhone 17 was simple: this is the first phone built for Apple Intelligence. Buy the new hardware, get the shiny new AI tools, and you’re in the future. Except some people ...

Apple presented a host of new AI-related features at its Worldwide Developers Conference post which multiple analysts raised a cautious tone regarding these offerings and its impact on iPhone demand.

The battle to rework the failed Apple Intelligence initiative and Siri stems from a fateful meeting of executives that triggered a major restructuring of Apple's AI efforts. Here's what happened, and ...