In many areas, the delivery of the UN’s mandates is linked to changing human behaviour. Behavioural science refers to an evidence-based understanding of how people actually behave, make decisions and ...

DDB Singapore has formed a new partnership with Temasek Polytechnic (TP) to launch a joint Behavioural Intelligence Group (BIG). Together, their research aims to help marketers bridge the gap between ...

The project involved researching behavioural interventions to encourage more sustainable choices within the global ...

Human behaviour - including how we interact with nature - is complex, influenced by many different social, economic and cultural factors unique to individuals, communities and nations. Now help is at ...