I recently published our 2024 Strategic Pricing Survey findings, which uncovered significant insights into law firms’ successes and challenges in pricing strategies. The survey highlighted the ...

MUNICH & CHICAGO--(BUSINESS WIRE)--Economic uncertainty, shifting consumer behavior, and evolving market pressures will pose significant challenges to companies’ pricing strategies in 2025, according ...

Forbes contributors publish independent expert analyses and insights. Author, professor and founder. Deeply curious about leadership. From the outside it may seem like a simple choice, but pricing is ...

Value-based pricing can be powerful, but it often breaks down when the value isn’t clearly measurable, clients feel misaligned with the price or providers overcharge too early in their business ...

Market leaders have significant pricing power. The price of Rolex watches has a lot to do with the product’s position as a premium brand, not solely its manufacturing costs. But that's not the whole ...

AI is transforming more than just how software works. It's changing how it should be priced. The traditional SaaS playbook, charging by seat with annual contracts, was built for a different era. When ...

In the rapidly advancing world of technology, effectively conveying the value of generative artificial intelligence products demands a shift in traditional pricing and messaging strategies. Some ...

Transitioning to fixed or project-based pricing demands a thoughtful reengineering of how firms scope, staff, and sell their services, Deborah Ruffins writes. For more than a century, the billable ...