The CPG giant refreshed its corporate logo to attract strong talent and keep employees engaged. Consumer packaged goods brand Colgate-Palmolive needed to refresh its corporate logo and identity, which ...

Logos are often glanced at and quickly forgotten. Many of the most recognizable ones were designed with far more intention than most people realize. Apart from symbolism, designers use negative space ...

All three of these corporate behemoths’ updated wordmarks are somewhat heavier than their predecessors, while not representing radical changes. Unlike Walmart’s brutalist look of a generation ago, ...

The oldest registered trademark in the United States dates back to 1870, when it was filed by paint manufacturer Averill. Against the backdrop of Chicago, an eagle is depicted holding a paintbrush in ...

"When we follow the evolution of brands, and more specifically the evolution of logos, we realize that many of them evolve every decade. If we look at Apple logo we can see that it has evolved a lot ...

If you are interested in quickly creating new logos for your next business idea you might be interested to know that you can utilize the power of DallE 3 and ChatGPT to help you generate ideas or even ...

Every day consumers are confronted with countless logos, mostly unaware of how these icons are constantly transmitting a slew of messages aimed at the subconscious. “A company’s logo is its shorthand, ...