Innovid (NYSE:CTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital, today announced the ...

Creative best practices rely on different and often contradictory metrics developed by Facebook, YouTube, and other digital platforms, but there is another way. CreativeX, an AI-powered technology ...

Brand consistency is key to ensure that anyone can easily tell that your ad belongs to your brand. The call-to-action should be direct, relevant and urgent. It is typically in the form of a button ...

NEW YORK--(BUSINESS WIRE)--Purposely.ai today announced the results of an AI-backed, creative analytics pilot yielding notable improvements in Facebook advertising performance. Purposely.ai’s ...

Evaluating the effectiveness of a creative ad remains a critical, ongoing consideration for health brands. Improving content quality is more than just an exercise in creative pride, there are ...

YouTube has developed a new creative guidance tool that uses artificial intelligence (AI) to detect if an advertiser’s video campaign meets its best practice guidelines, and draws up solutions to ...

Google Ads has introduced an AI-based feature to optimize video ad campaigns. The tool evaluates ads against specific creative best practices. Early adopters of AI-powered video ad campaigns have seen ...

From the impact of dull ads to the opportunities of innovations like geotargeting, how are the best brands making strategies that drive success? Radio Ink sat down with Cumulus Media/Westwood One ...

Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small ...

Vestcom reveals comprehensive guide to maximize impact of in-store activation with evidence-based best practices grounded in real campaign learnings and recent shopper insights. In-store is where ...

When Performance Max first came onto the scene, it was a bit of a “Wild West” in testing and sentiment. Some were thrilled about the opportunity to access greater visual inventory without carving out ...

An easily navigable website that offers users a great experience and access to valuable information is a must-have for just about every business these days. A user-friendly interface and standout ...