The researchers found they could hack the AI’s creativity by turning this knob. As they cranked the temperature up, the ...

Creative ambition doesn’t survive without financial discipline — and financial discipline means very little without a clear creative purpose.

The findings, published in Scientific Reports, point to a major shift. Generative AI systems have now reached a level where they can outperform the average human on certain creativity measures. At the ...

A new study reveals that LLMs are already outperforming the average human, but not the most creative among us.

Generative artificial intelligence is all the rage these days. We're using it at work to guide our coding, writing and researching. We're conjuring AI videos and songs. We're enhancing old family ...

AI is automating the routine, but human creativity is becoming the defining currency of the age, innovation, meaning, and future work.

For episode seven of our video series on The Evolution of Creativity and Creative, I spoke with Susan Credle, Global Chief Creative Officer at FCB (video below.) Amongst many other things our ...

The team used the Divergent Association Task (DAT), something used in psychology to measure a specific type of creativity. Essentially, it asks someone to come up with 10 words in four minutes, and ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

Business leaders should adopt concepts like problem finding, rather than problem solving, to help teams be more creative. In some business situations, the need for creativity is obvious: research and ...

Effects of stress on creativity depend on resources we have to motivate us. Passion for one’s work and ability to voice opinions and ideas at work can counteract the effects of stress.

Generative artificial intelligence is all the rage these days. We’re using it at work to guide our coding, writing and researching. We’re conjuring AI videos and songs. We’re enhancing old family ...