Business leaders should adopt concepts like problem finding, rather than problem solving, to help teams be more creative. In some business situations, the need for creativity is obvious: research and ...

As the 2024 B2B Marketing Awards unfolded, where we proudly to sponsored the Best use of Creative Award, we find ourselves reflecting on why creativity matters so much in B2B. At its best, creativity ...

Add Yahoo as a preferred source to see more of our stories on Google. Unleash your inner creative genius by exploring some of the unusual traits that are often linked to creativity. These traits might ...

A conversation with marketing experts Kathryn Jacob and Sue Unerman on thinking outside the box every day. We all know that innovative thinking is vital to individual, team, and organizational success ...

You've probably had some of your best ideas in the shower. Why not at work? "We're paid to have our best ideas at work, but we never do, do we?" says Duncan Wardle, former head of innovation and ...

Asher Lara founded Iconify Media on the vision that creativity can scale to virality through dedicated infrastructure while preserving authenticity. His early role as a content creator led to the ...

I have a confession to make. For most of my career in creative leadership roles, I have contributed to collaboration overload. I believed that bringing everyone together to swap ideas was the surest ...

Innovation flourishes not because people collaborate more broadly but because the right people fall into productive orbit with one another. Every great creative movement—whether in art, science, ...

Our first associations to the word creativity tend to be about thinking: Think different! Think outside the box! But creativity is not just about thinking and having ideas. Monet did not just have an ...