Customer forums with their community-led discussions are a way for companies to lower their cost of customer support but should not be used as a catch all for customer service, note market watchers.

Customer advocacy is vitally important to all companies. A highly specialized form of customer service, it can become—despite its benefits—difficult to manage, which is why pipelining can be of ...

Subscribers to GOtv, the digital terrestrial pay-TV brand, were recently hosted at a customer forum in Ikotun, Lagos. The GOtv Customer Forum, a subscriber engagement initiative of MultiChoice Nigeria ...