We told you in March about the Federal Trade Commission sending warning letters to 97 dealership groups. Widewail, a ...

Have you ever bought something because it was “on sale” only to realize you didn’t really need it? Or felt pressured to sign up for a “limited-time offer” that seemed too good to pass up? If so, ...

"We're really seeking to establish what message a consumer takes away from a particular advertisement," said Brian Sowers, principal at Applied Marketing Science. Companies marketing a product or ...

False and misleading advertising campaigns can have significant consequences for competitors. Whether a company’s deceptive practices relate to its own products or services, a competitor’s products or ...

Deceptive advertising comprises a spectrum of techniques through which marketers present misleading, ambiguous or incomplete information to shape consumer perceptions and choices. At its core lies the ...

The pervasive false advertising in live-commerce ecosystems has significantly eroded consumer trust and posed systemic risks to market integrity. This study proposes a dual-pronged governance ...

The US Food and Drug Administration (FDA) says it plans to study how well consumers and healthcare professionals are able to identify deceptive or misleading information in drug advertisements. While ...

In a significant decision with wide-ranging implications for FTC enforcement on Friday, the U.S. Court of Appeals for the Fifth Circuit vacated the FTC’s cease-and-desist order against Intuit, Inc.