President Joe Biden has tapped former staffer Christian L. Tom to lead the White House Office of Digital Strategy and serve as an assistant to the president, the administration said. Tom previously ...

Zapier reports that digital transformation reimagines business operations using technology, focusing on customer needs and ...

Learn how to connect search, AI, and PPC into one unstoppable strategy. Join 75,000+ Digital Leaders. Learn how to connect search, AI, and PPC into one unstoppable strategy. In a world ruled by ...

Digital isn’t marketing’s wave of the future. It’s the present. If your brand hasn’t devised and implemented a comprehensive digital marketing strategy by now, you’re way behind the crest. If you do ...

A version of this article appeared in the Spring 2018 issue of strategy+business. For the past 30 years, business has changed dramatically because of digital innovation — but only up to a point.

Digital marketing is shifting from keywords to intent. People now discover brands through AI tools, social platforms and video — not just Google. In 2026, companies must align brand presence, media ...

This interview is part of the Inside the Mind of the CxO series, which explores a wide range of critical decisions faced by chief executives around the world. In Saudi Arabia, any resident signing up ...

CVS Health is tapping into Microsoft's technologies, including cloud computing and artificial intelligence, to accelerate its "digital-first" strategy. The pharmacy retail company announced Thursday a ...

Looking to stay ahead the digital marketing curve? Discover the planning must-haves for search, digital, voice, and omnichannel strategies. I had the pleasure of moderating a sponsored Search Engine ...

Maximizing your marketing strategy to drive revenue results should be the goal of every marketing department. A comprehensive digital marketing strategy helps outline the online channels and tactics ...

Q2 2026 Management View Interim President, CEO and EVP of Brand Operations for Supercuts & Cost Cutters Jim Lain emphasized continued progress, stating Regis is "operating with greater precision and ...