A new report released today by cloud cybersecurity firm Barracuda Networks Inc. finds that half of all internet traffic is now bot traffic and that bad bots contribute to 30% of traffic. The report ...

Friday’s Adalytics report about ads being served en masse to known bots leaves plenty of unanswered questions. But they mainly boil down to this: How could so many different verification providers and ...

In the browsing era, marketers optimized for one thing: being findable in Google. Today, the goal is different. You want to be citable in AI answers because that’s where customer decisions now begin, ...

As an SEO specialist and journalist, I've seen businesses constantly seeking ways to boost their website traffic quickly and efficiently. One method that often comes up is using a website traffic bot ...

Oh, the confusion a poorly worded Google Help Center update can bring. A recent update to the Google DV360 Help Center had some advertisers panicking that invalid impressions served through Google’s ...

As a product chief information security officer (CISO), I am often plotting with our digital marketing leaders against a common enemy: bot traffic. Not long ago, bots were something that only the ...