On what should have been a quiet Friday afternoon, folks on Twitter suddenly started shifting from the traditional TGIF updates to sharing a link from Google with an update to how Exact Match works.

PPC » Timeline: The long, slow death of Exact Match in Google Ads You might think that with a name like “Exact Match,” the functionality of this PPC match type would be easy to understand. Well, you’d ...

How often have you heard, “Use broad match along with smart bidding to get the best results?” Broad match can learn based on previous conversion activity. It can also use previous user search data, ...

Exact match hasn’t meant ‘exact’ for quite some time but last week Google announced that they are further expanding the broadening of exact match keywords. Exact match keywords may now also start ...

Google was asked in what case will Google not select an exact match of a keyword versus a close matching keyword in the campaign. PPCGreg who asked this on Twitter said he is "seeing a growing number ...

Buying Tesla.com was part of a wider brand-building effort. Musk bought the domain because he understands the power of brandability, discoverability, and memorability. This is a lesson that’s ...

A WebmasterWorld thread asks why when you do a search at Google.com on a phrase, why does Google return results with that phrase of words scattered around the page, as opposed to a page that matches ...