Industry analyst Matthew Bell predicted a rise in in-game advertising last month as publishers pursue new revenue streams, ...

"For free-to-play titles, yes. For titles for which you've paid 70 or 80 bucks, no." ...

Mobile developers are well aware that ads can be both a significant revenue driver and a potential risk to user experience.

There have been a lot of memorable "Big Game" commercials over the years, and it's debatable which one stands out as the most entertaining. But while most people just watch the ads for fun, marketers ...