The biggest challenges most companies face with their social media platforms, loyalty programs, mobile apps and websites are low engagement and low conversion to desired targeted user behavior. While ...

How engaging is your loyalty program? World of Beer’s loyalty program allows customers to collect badges, complete challenges, and climb the ranks of local leaderboards. Beneath all the fun is a ...

Why attend a concert of your favorite musical artist when you have their entire discography on your phone? Why dine in at a famous restaurant when you can take it to go in your living room? The answer ...

Putting game mechanics into traditionally non-game user applications, such as software and online services, is gaining speed as a business strategy that not only increases user participation, but also ...

Gamification is everywhere. From rewards programs to fitness apps, adding a game layer on top of the real world has blown up thanks to the power of mobile devices. In the workplace, the drive to ...

We've discussed gamification a lot lately. Why it works for many organizations. Why it may not work. Where a major research firm thinks it's going. So we cast our gamification fishing lines to find ...

Over the years, governments across the world have tried introducing a flurry of digital platforms for people to voice their concerns and opine on different policy-issues. However, these platforms ...