Okay, maybe I’m straining a bit for effect here, but the Raven’s “quoth” is no dumber than the quotes included daily in thousands of press releases. In fact, it’s identical. It’s what I call a WAVE ...
Every PR professional knows how great quotes can turn a ho-hum news piece into a compelling story. A storytelling opportunity, quotes are a great way to add context and frame the impact of the news a ...
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