Take-Two Interactive CEO Strauss Zelnick has alluded to the price of Grand Theft Auto 6 being between $70 and $80 while ...

Take-Two Interactive has no plans to add interstitial ads in full-priced games, saying that it would be 'unfair,' but free-to-play titles are fair game.

"For free-to-play titles, yes. For titles for which you've paid 70 or 80 bucks, no." ...

This article was written by Božo Janković, head of ad monetisation at GameBiz Consulting and was first shared here. Fifteen years ago, in-app purchases were introduced to mobile games, and ...

Changing the interstitial order boosted ad revenue by 24%. Simple tweaks in UI drove a rise in rewarded video engagement. Across all experiments results showed that minor frontend changes can drive ...

AdPlayer.Pro, a global provider of digital video advertising technologies, has enriched its video ad format suite with the performance-driven Interstitial Video Ads 2.0. According to the company’s ...