The vehicles that any fleet management company (FMC) has in their fleet aren’t there to sit around and gather dust in a parking lot—they’re there to generate value for the FMC. The question is: How ...

The best analytics systems aren’t those focused solely on tallying metrics, but those that directly connect marketing ...

Personalization builds loyalty. Shallow segmentation isn’t enough. Customers expect relevant experiences that reflect who they are and how they interact with your brand. AI improves retention. AI can ...

The ecommerce industry is undoubtedly booming in the United States despite predictions that economic uncertainty would hinder consumer spending. In fact, a recent report estimated there were more than ...

Analysis shows that unclear objectives, uncommitted leaders, a stagnant culture are the culprits behind failing operational ...

Citations: Jain, Dipak C., Siddhartha Singh. 2002. Customer Lifetime Value Research in Marketing: A Review and Future Directions. Journal of Interactive Marketing. (2)34-46.

Consumers are increasingly seeking products with lifetime warranties for long-term value. A lifetime guarantee can signal a brand's confidence in its product quality. Buying products with lifetime ...