New research looks into how travelers use loyalty programs—and how they get the most out of them.

For years, loyalty programs in travel followed a familiar, transactional formula: stay more, earn points, redeem nights. But ...

Add Yahoo as a preferred source to see more of our stories on Google. The American Airlines AAdvantage loyalty program has been named as the best in North America in the 2025 “World’s Best Airline ...

The Starbucks Reward Program is getting a huge makeover this spring. Here's what Florida customers can expect with new tiered system ...

Another Reddit user agreed that the changes to the loyalty program are “getting worse” and added that reaching certain tiers ...

From punch cards to point systems, there are a slew of loyalty program ideas and platforms to choose from. As we saw in part one of this series, the state of loyalty programs has shifted as customers ...

Discover how QSR leaders are evolving loyalty programs from discount-driven points to high-frequency, status-driven ...

Loyalty programs require members to make purchases to earn rewards and are designed to increase visitor frequency. Whether it ...

Loyalty programs remain deeply embedded in how travelers plan, book and experience travel, but a new 3-part research series from Phocuswright shows that heavy participation does not necessarily ...

Sephora transforms its Beauty Insider program from transactional perks to emotional connection for its 46 million members.