For millions of consumers, the sight or smell of Campbell’s soup triggers nostalgic associations with comfort, warmth, family, and childhood. But when the 140-year-old company, based in Camden, New ...

An Australian marketing research software company is hoping to change the way brands conduct research into online behaviour through the emerging field of internet ethnography, or ‘netnography’.

In the past decades, marketing has been revolutionized by digital sources, which provide marketers with rich information on potential consumers. In the past decades, marketing has been revolutionized ...

“Markets are Conversations” is a widely discussed statement based on the fact that historically the marketplace was not only a location where people met to trade goods, but also a place where they ...

Swatch aims for its watches to be seen as stylish, modern, and budget-friendly. And for some, they definitely are. However, this is fashion we’re talking about, which means there’s no clear way to ...