Add Yahoo as a preferred source to see more of our stories on Google. If you want to get technical, this isn’t Rihanna’s first go-round with the Puma brand. First partnering with the brand in 2014 as ...

PUMA has unveiled new national team kits for 11 countries, including Ghana and Senegal, during a vibrant street event in New ...

PARIS--(BUSINESS WIRE)--Global sports company PUMA has launched its first worldwide brand campaign in 10 years “FOREVER. FASTER. - See The Game Like We Do” with the objective to strengthen PUMA’s ...

Reinforcing its status as a leading force in football kits at this summer’s competition, PUMA unveiled jerseys for 11 nations, including the most prominent African partner federations of any brand in ...

HERZOGENAURACH, Germany--(BUSINESS WIRE)--Sports company PUMA has appointed Julie Legrand (43) as Senior Director Global Brand Strategy. In this position, she will oversee an important part of PUMA’s ...

When it comes to advertising, Puma has opened up its wallet. Puma revealed “Go Wild” on Thursday, a global campaign that the athletic powerhouse said marks “an evolution in its brand identity” and is ...

The athletic apparel and shoe retailer announced Wednesday that its brand management and marketing operations departments will move from Boston to the company’s headquarters in Herzogenaurach, in ...

Puma on Thursday unveiled its largest global campaign to date and one that sees the sportswear company evolving its brand identity with an eye on long-term, sustainable growth, per details shared with ...

Puma brand momentum is a positive catalyst and better supports the company's inventory management. In China, the company managed to outperform Adidas as well as Nike. Puma is still trading at a ...

March 5 (Reuters) - Billionaire Mike Ashley's Frasers has become the second-largest shareholder in sportswear brand Puma after taking a near 6% stake in the German company, a filing revealed on ...

“Our new global brand campaign is PUMA’s biggest marketing investment ever,” said Richard Teyssier, Vice President Brand and Marketing. “It is the first time that PUMA has one single message – FOREVER ...