4. Purchase Decision Somewhat surprisingly, the purchase decision falls near the middle of the six stages of the consumer buying process. At this point, the customer has explored multiple options, ...

For an industry where the purchasing process was long defined by showrooms, a handwritten number slid across the desk and multiple back-and-forths with “the manager,” this data makes one thing ...

We independently evaluate all of our recommendations. If you click on links we provide, we may receive compensation. 9 tips to help you navigate the car-buying process Michelle Lambright Black is an ...

Marketers, by now, are well-versed in the customer journey. And for good reason: being aware of the twists and turns a customer takes on the way to a sale is incredibly instructive—not to mention ...

Despite affordability concerns, car buyer satisfaction reached record highs in 2025 due to new technology and streamlined processes. Tariffs on imported cars and parts prompted 34% of new-car buyers ...