UW’s quantitative research methods minor prepares students for exciting careers in the world of academia and research. In this program, you’ll not only learn how to conduct high-quality research but ...

The AI revolution has transformed behavioral and cognitive research through unprecedented data volume, velocity, and variety (e.g., neural imaging, ...

Research is the backbone of society's progress. Without it, there would be no new drugs, tech, etc. Basically, every trace of human progress could grind to a halt. However, research is only as good as ...

Quantitative methods and the courses in which they are taught often present as if they are neutral, value-free and unbiased. However, the history of quantitative methods demonstrates an entanglement ...

As a researcher who has used a wide variety of methodologies, I understand the importance of acknowledging that we, as researchers, do not pick the methodology; rather, the research question dictates ...

This book shows researchers in education, psychology, health, and other social sciences how to mix qualitative and quantitative research methods together with confidence. How can researchers sequence ...

Business managers and directors used to rely on their experience and instinct to make tough decisions. Increasingly, however, they want to know what the numbers say. In the era of big data, ...

Quantitative and qualitative data research are fundamental methodologies for marketers seeking to understand consumer behavior, preferences and trends. Each approach offers unique insights, and ...