The addition of the segments reflects the growing demand for targeting capabilities as the industry shifts towards addressable advertising ...

The new segments, which draw on Nielsen’s consumer insights solutions arm, Scarborough, cover many of today’s key advertising categories, such as automotive, retail, lifestyle, political and even ...

Media companies created a JIC to standardize and certify cross-platform audience measurement. While ad agencies have been invited to join, companies posting user generated content such as YouTube and ...

The results of growth marketing campaigns can take a while to surface. Early on, easy-to-digest metrics like ROI and the number of qualified leads may not be too impressive. Initial numbers could ...