The new Somersby Zero range includes two flavours. Credit: Carlsberg Group. Danish brewing major Carlsberg Group has introduced what it says is the “first” alcohol-free cider containing no sugar and ...

Cider is made of apples so it seems fitting that Somersby, the cider brand produced by Danish brewer Carlsberg, taps up the tech company Apple for an ad that is delighting viewers on YouTube. In a ...

Creative change agency Born Ugly today unveils its latest collaboration with Carlsberg group, delivering a global visual identity refresh of the Somersby brand. The refresh of Somersby aims to deliver ...

If there were a marketing-by-numbers guide to creating a campaign that resonates with Gen Z in Asia, it would almost certainly include a K-pop idol. For fruit-flavoured alcoholic drinks brand Somersby ...

Carlsberg has insisted it sees the British cider market as a “significant long-term opportunity” - despite its first UK cider launch clocking up less than £2.5m in first-year off-trade sales. Somersby ...

TORONTO, May 30, 2013 /CNW/ - Last summer's cider sensation can officially say that it is the apple of the LCBO consumer's eye. The LCBO awarded Somersby Apple Cider with the Best New Product Launch - ...

Somersby has launched a campaign in partnership with Uncle Grey Agency, Copenhagen and adapted by TBWA\Melbourne for the Australian audience, called ‘Isn’t that wonderful’. Rolling out through ...

Carlsberg is making its first foray into UK cider with the launch of the Somersby brand. Somersby Cider - originally launched in Denmark and Norway in 2008 - rolls out to retailers this month before ...