Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. This article is more than 5 years old. A new checkout area of a ...
APT has released its Test & Learn for Customers with Enhanced Loyalty, cloud-based software designed to provide organizations with a 360-degree view of customer spending behavior. Test & Learn for ...
Brands are drowning in data but still can’t answer the most important question: What’s actually driving growth? Marketing’s purpose is to move the business forward. But in too many boardrooms, that ...