Mobile game and app marketers are incredibly creative and data-driven. They’re no strangers to thinking outside the box—but they also know data has to underlie every decision they make. These ...

What Are User Acquisition Channels? User acquisition channels encompass the various platforms and avenues through which businesses can reach potential users. These channels can be broadly categorised ...

In the rapidly evolving landscape of artificial intelligence, user acquisition has emerged as a vital factor for success. Vitalii Chukhlantcev, who worked with over 300 leading mobile developers at ...

TapNation joins the list of powerhouse publishers—including King and Zynga—that have snapped up data companies to automate UA. For three decades, splashing the cash on user acquisition (UA) was a ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Ido Wiesenberg Marketing ...

User acquisition has always played a critical role in the ultra competitive mobile gaming industry. With the mobile gaming market projected to surpass $173.4 billion by 2026, studios are motivated to ...

Independent game studios often walk a tightrope: on one side, the thrill of creating a unique gaming experience, and on the other, the precipice of financial ruin. The lifeline in this risky venture?

Nailing the mobile games scene is all about grabbing users' attention, getting them excited to download your mobile game, and ensuring they have a great time playing it. However, as a mobile game ...

The mobile platform has a growing user base and can already boast of being bigger than both PC and console combined. With the wide accessibility to mobile devices, it makes sense that much of the ...

The rise of LiveOps and the lack of identifiers put pressure on user acquisition (UA) managers to wear many hats. Studios expect you to be an independent problem-solver, performance marketer, analyst, ...

Founded in Dubai, Medialinks has built its reputation around system-driven growth rather than isolated campaign execution.