Your hosting provider has a significant impact on the Time to First Byte (TTFB), which is a measure of how quickly a server reacts to a browser’s request. Faster ...

Most folks expect near-instant access to your website -- so much so that they become 32% more likely to leave your site after viewing a single page when loading time increases from one to three ...

The loading time of your website is an important factor that determines its overall success. As people generally prefer sites which load fast, they tend to lose their patience when they come across a ...

Research from Google found that website bounce rates increase by as much as 31% from one-second to three-second load times. In my experience, page load times are one of the most consistent technical ...

A slow-loading website can drive visitors away -- this is the essence of the 2-second rule. With attention spans shrinking, your website’s loading times and performance have never been more important.

If your website doesn’t load quickly, you’re losing sales. People aren’t willing to wait anymore. Even worse, slow websites often finish well below faster ones in search results. This means customers ...

Website speed and performance standards in 2026 explained, including Core Web Vitals, UX expectations, AI search impact, and optimization best practices.

Visitors won’t stick around if your site is slow. Speed things up with simple fixes like removing unused themes and plugins, installing a CDN or switching web hosts. Dianna Gunn built her first ...