Once regarded in Western countries as little more than a traditional Japanese ceremonial drink, matcha has become a mainstream staple. It now appears everywhere from coffee shop menus and smoothie ...

Order a matcha latte in Portland, and chances are you can trace its history 5,000 miles away to a green tea farm in Japan.

There's now another reason to love Japan's famous matcha: a study in mice suggests that the green tea powder could reduce the need to sneeze in people with nasal allergies. Matcha is a bright green ...

TikTok, Instagram, and YouTube are full of videos about matcha that, more often than not, aren't really about matcha. Performative matcha is the idea that drinking or preparing the tea has become less ...

There's now another reason to love Japan's famous matcha: A study in mice suggests that the green tea powder could reduce the need to sneeze in people with nasal allergies.

Matcha lattes are prepared at a cafe in the Los Feliz neighborhood of Los Angeles in May 2025. Frederic J. Brown/AFP via Getty Images “Matcha mania” shows no signs of slowing, with global demand ...

As tempting as your local coffee shop may be, with the right tools, you can save money and time by making matcha at home. Experts I spoke to agree that drinking it comes with plenty of health benefits ...

Black sesame is the latest plant-based product to go viral, with its appealing colour and nutty taste. Social media is full ...

If you want to order a good matcha on-the-go, it's best to steer clear of this popular coffee chain unless you want a sweet and gritty sip.