A controversial tweet from one of our own sparks an interesting discussion about what YouTube golf is meant to be.

We constantly talk about power rankings in professional golf. But what about YouTube golf? Creators are playing Open ...

The golfing group Good Good Golf continues to explode in social popularity since its 2020 founding with more than 2 million ...

Breaking the fourth wall has become Bryson DeChambeau’s specialty. DeChambeau stood on the fifth tee box at Pinehurst No. 2 during last month’s U.S. Open, tossing a Titleist ProV1X in one hand and ...

Depending upon who you speak to, Good Good golf is something between an affable group of young YouTube golfers and the future of the golf media business. For the uninitiated: Good Good is one of the ...

With loose-vibes videos showing off player personality (and sometimes cleavage), the platform has reinvented the way golf is consumed for a new generation. By Tony Maglio Golf hasn’t been this cool ...

Grant Horvat stood just off the fairway of TPC Southwind’s par-4 17th, anxiously awaiting Rory McIlroy and Collin Morikawa. Horvat had been an average Division II golfer, but now he was analyzing the ...