Alexa+ signage during an unveiling event in New York, US, on Wednesday, Feb. 26, 2025. Amazon has rebooted Alexa with artificial intelligence, marking the biggest overhaul of the voice-activated ...

Forbes contributors publish independent expert analyses and insights. A former tech executive covering AI and XR for Forbes. Apple reportedly stops developing AR smart glasses. It will continue to ...

Apple and Amazon were early movers with voice assistants. Their upgrades are panning out differently. Andy Jassy said on Thursday's earnings call that 100,000 users now have Amazon's Alexa+. Tim Cook ...

Amazon and Apple are struggling to put generative AI technology in their digital assistants — Alexa and Siri, respectively — according to a pair of reports that came out on Friday. Amazon hoped to ...