Do we even know what we are referring to these days when we say "marketing database"? The evolutions and revolutions in marketing have been and remain relentless. What was once the marketing database ...

Businesses are striving for new insights and maximum ROI from their customer data available across multiple digital channels. This data, and the way it is used for improved business performance, is ...

Marketing campaigns can be a hassle to organize and track, especially with the overwhelming amount of content in both digital and traditional media. Meet MarketWide, a user-friendly campaign ...

Every time you send a mailing to the wrong person you're damaging your brand and your ROI.This whitepaper looks at why maintaining your database is so important, but so difficult. A good, accurate ...

Multichannel database marketers, especially those with a retail, online and catalog channel, face a unique set of issues. Multichannel means “multiple problems.” In the retail channel, not enough data ...

In the early days of marketing technology, the bleeding edge of innovation came in the move from analog to digital. With the introduction of personal computing, marketing teams began to collect ...

Katharine has been vice president of marketing at Celebrus Technologies since July 2011, and has over 10 years’ experience in delivering marketing campaigns across EMEA for a number of high-profile ...