Razor burned: Why Gillette’s campaign against toxic masculinity missed the mark
Razor burned: Why Gillette’s campaign against toxic masculinit…
8 months ago
theconversation.com
Gillette’s Barbershop Girls of India campaign wasn’t just an ad — it was a moment of pride. A small village’s courage sparked a nationwide conversation on gender equality, proving that when a brand stands for something real, people don’t just watch… they feel, share, and support it. A beautiful reminder that purpose-led storytelling can inspire real change beyond the screen. @gilletteindia | Marketing Maverick
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Gillette’s Barbershop Girls of India campaign wasn’t just an ad — it w…
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FacebookMarketing Maverick
Gillette’s Ad With a #MeToo Edge Gets Mixed Reactions
Gillette’s Ad With a #MeToo Edge Gets Mixed Reactions
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WSJAisha Al-Muslim
There have been over 4,000 razors designed for shaving yourself. None have been specifically designed to shave someone else – until now. Gillette TREO is the first of its kind, a unique razor we designed for caregivers to confidently shave their loved ones. Learn more and purchase at www.Gillette.com/TREO. | Gillette
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There have been over 4,000 razors designed for shaving yourself. No…
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FacebookGillette
The interesting story behind it starts in 1901 with Gillette's marketing genius! After inventing the safety razor and securing a contract with the US Army, Gillette expanded their market to women. They used fashion trends and targeted ads to create the beauty standard of hairless bodies, launching the first women's razor, Milady Décolleté. That's how Gillette turned shaving into a beauty norm that still earns them billions today! (Ustra Razor, Waxing vs shaving, Venus Smooth Razor, Facial Hair R
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The interesting story behind it starts in 1901 with Gillette's marketing g…
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Gillette's latest ad puts spotlight on local firefighters
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Gillette's latest ad puts spotlight on local firefighters
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Gillette TV Spot, 'Ain't My Old Razor'
Gillette TV Spot, 'Ain't My Old Razor'
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The powerful message behind Gillette’s new ad campaign is: Bu…
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