Microdramas boom from brands like TikTok, Crocs as TV struggles to hold interest
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2 months ago
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Told one minute at a time, micro dramas are soap operas designed to fit in your hand
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npr.org
Welcome to China’s micro-drama universe — where every breakup turns into a blockbuster 😭🎬 This behind-the-scenes clip shows just how intense micro dramas have become. The actress gets slapped so hard she literally takes flight — thanks to a full wire rig usually reserved for kung fu movies 💀💅 And it’s not just for laughs. China’s micro-drama market hit ¥37.4 billion (≈ US$5.2 billion) in 2023, with platforms like Doiyin, Kuaishou, Tencent Video, iQIYI, Mango TV, and Xigua Video (ByteDance) a
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Feb 25, 2024
cgtn.com
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Micro dramas shake up China's film industry and take aim at Hollywood
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