Psychology pioneer Solomon Asch conducted this famous elevator experiment back in 1962 Candid Camera episode titled “Face the Rear.” This is a classic example of how easily we can be influenced to change our behavior to fit in. There are three types of conformity according to Kelmans research. 1. Compliance - accepts influence because they hope to achieve a favourable reaction from another person or group. 2. Internalisation - This occurs 'when an individual accepts influence because the content